With some 170 news channels in more than 15 languages, India’s news broadcasting market is a particularly competitive one. With mostly similar content, how does a news channel – especially a new entrant – ensure it reaches and captures a significant audience?
When Kerala’s news outlet Media One aspired to dominate the presence on the Digital landscapes (OTT & Social), Real Image identified Wildmoka’s Digital Media Factory – for its expert tools to support a winning strategy. Real Image has a long-standing association with Media One, having powered their Newsroom workflow with Avid\’s NRCS, iNews. “When the outlet looked to up their game on the digital front, Wildmoka was a natural choice. We collaborated to identify bottlenecks in the current workflow and recommended optimal customization. We supported the team at Media One to evaluate similar platforms and distinguish the benefits that Wildmoka would bring,” says Kanishka Tongya, VP & Business Head – Media Solutions at Real Image.
French technology business Wildmoka, with its Digital Media Factory, is helping leading broadcasters worldwide to build digital-first workflows, allowing for fast and efficient distribution of their content across all digital destinations.
“Our Cloud based Digital Media Factory UI helps the user to sit anywhere and preview Streaming content, or import local media and very quickly transcode, edit and package the content and publish to multiple Social Media / Digital platforms with a single click. This works great for both news as well as sports content,” says Jakob Hummes, VP Worldwide Channel Sales at Wildmoka.
Media One now has the possibility to not only publish clips extracted from their broadcast as the action unfolds, but also to go live with their content on social media in just one click. The ability to break the news through live pop-up streams gives the outlet an immense competitive advantage. “After following a stringent evaluation process with several similar solutions, we chose Wildmoka for its ease of use, efficiency and local support through Real Image, available right when we need it,” says Mr. Imthiyas PK from Media One. “Wildmoka’s easy-to-use interface significantly enhanced the productivity of our editorial team, resulting in an increase of daily published content volume and our daily viewership. The in-built analytics also provide us a quick snapshot of its efficiency.”