Masstech appoints Real Image Media Solutions as new India reseller

Masstech appoints Real Image Media Solutions as new India reseller

Whiteley, UK – 29 June 2020 - With a strong heritage of introducing ground-breaking technologies into the huge Indian broadcast market, Masstech is delighted to have signed top Indian reseller Real Image, the Media Solutions division of Qube Cinema Technologies Pvt. Ltd., as its representative in the country.

Real Image was set-up in 1992 and is the Indian representative of several global entertainment technology players such as Avid, Digital Vision, Telestream, and now Masstech. With decades of experience and a strong foothold in the entertainment industry, from feature films to broadcast and production houses, it has already closed several high-profile deals involving Masstech technology including new installations at Times Network Nodia, Times Network Mumbai, and Thanthi TV.

As a long-term provider of best-of-breed technologies, Real Image chose to add Kumulate to its portfolio of products to enable them to offer customers a genuine next-generation content management platform, from a company with a rich history and commitment to the industry.

“Masstech Innovations has a stability of ownership and continuity of technology roadmap that is highly attractive to the Indian market,” comments Real Image Business Head, Kanishka Tongya. “Kumulate and other technologies have won multiple awards, confirming it as best in class when it comes to the increasingly competitive market of storage and content management solutions. In addition, Real Image has been an Avid reseller for over 20 years and see the tight integration between Kumulate and the Avid line-up — with plugins for Media Composer, iNews, Web services, Interplay — as being an extremely attractive offering for the Indian market.”

“We are delighted to be represented in a key market by such a major player and valued reseller,” comments George Kilpatrick, CEO Masstech Innovations. “This is especially important now as the industry looks to embrace remote working as a response to the Covid-19 pandemic, and ensures that our award-winning product line continues to enable new workflows and drive the operational environments that will emerge.”

About Masstech Innovations

Masstech Innovations creates hybrid media and content management solutions for the Media & Entertainment (M&E) industry. Masstech combines the experience of many decades of broadcast and video content storage management with cloud and other vanguard technology development processes, to identify and address the challenges of the industry’s constantly evolving technical and business landscapes.

Today, more than 400 organizations representing every facet of M&E, around the world and across every platform, rely on Masstech solutions to keep their assets secure, and to deliver them to the right location in the correct format. For more information, please visit