Orad Hi-Tec Systems Limited has announced a second agreement with China's national broadcaster, China Central Television ("CCTV"), worth several hundred thousand US dollars.This agreement allows CCTV's International news channels to implement Orad's Maestro On Air Graphics solution.
The systems will be installed in CCTV's main broadcasting centre in Beijing and will be fully integrated with the Sobey newsroom and automation system. Multiple 3Designer Advance authoring software will be used for generating real time 3D graphics templates and animations. Using the Maestro Controller the graphic templates will become available to CCTV's journalists allowing them the ability to work collaboratively thereby sharing their stories across several studios. All of Orad's systems are powered by the world's most powerful Dual Rendered Video Graphics platform, the DVG. By implementing this system, CCTV International will be the first user of Orad's new streaming technology.
CCTV International comprises 3 channels:
| • | CCTV-9 (the 24-hour English language channel) |
| • | CCTV-E&F (overseas channel targeted at Spanish speaking and French speaking audiences) and |
| • | CCTV-4 (overseas Chinese Language channel) |
Orad will integrate its solution throughout those 3 channels.
CCTV International with its team of experienced and committed journalists is dedicated to reporting news and information to its global audience, emphasizing a Chinese perspective while striving to give a more balanced picture of the world. CCTV International is China's contribution to greater diversity and more perspective in the global information flow.
Over 45 million subscribers outside China can now see CCTV International programs. 24 hours a day, seven days a week. In Parallel CCTV International also reaches more than 80 percent of the total population of China, with regular viewership figures of over 500 million, which is the largest in the world.
Avi Sharir, President and CEO of Orad, commented: "It is an honour to be associated with CCTV. China is the fastest growing economy in the world and CCTV is the main information source of this region. This agreement coupled with Orad's earlier agreement for the Shanghai Media Group News Centre and more than 15 other Regional News Broadcasters solidifies Orad's solution as the preferred News Graphics solution in the Chinese market" concluded Mr. Sharir.
