Quality: Choose the sound format that allows the sound to be reproduced in the cinema theatre exactly as the director and sound engineer mixed it. DTS is the highest quality theatre sound format in the world and it is the only format that preserves the original quality of all 6 channels throughout the film. Just listen to a song on DTS to understand what a difference this quality makes!
Quantity: Choose the sound format that has the maximum number of theatres throughout the country. Today DTS has 500 theatres around India - this is 6 times the number of our competition. With DTS, a film will play in more digital theatres and be heard in the best possible quality by more people.
Reliability: Choose the sound format that lasts the longest. You always hope that your film will be a hit and run a hundred days or more. Don't you want your film's digital sound to last as long as the film runs! The sound of DTS stays the same without any loss caused by wear and tear for as long as the print lasts.

DTS is the only sound format that satisfies all these criteria.

Did You Know... A producer today has to spend only Rs 1 lakh to do a film on DTS. Compare this to the cost of production which runs into crores! Statistics prove that collections shoot up at theatres where a film is running with DTS sound. There are 500 DTS theatres in India (spread equally across the North and South of India). Although competitors have been in the market long before DTS came to India, there are now six times more DTS theatres in India than competing installations. Over 100 Indian films have so far been released in the DTS Sound format. "Biwi No. 1" has taken 125 DTS Disc Sets and "Taal" has taken 135 DTS Disc Sets. As of today, "Hum Saath Saath Hain" has taken a total of 190 Disc Sets and the number is still increasing! When a film is released in the DTS format, it also automatically includes an Optical Stereo track so that it can run in Optical Stereo theatres everywhere.