DTS has announced a major agreement with Swiss company Cinecom to install DTS XD10 Cinema Media Players on 300 cinema screens in Switzerland. A pre-show cinema advertising company, Cinecom will use the XD10s to deliver pre-show content using ADSL connections. This agreement marks the first major order of the hard drive-based players.
Cinecom plans to have the XD10s installed and running by mid-2005, and intends to build an in-theatre digital advertising network across the country.
"With its capability of delivering high definition video and eight channels of surround sound, Cinecom believes the DTS XD10 Cinema Media Player is ideal for delivering advertisements, concerts and other content to the theaters that we service," said Matthias Luchsinger, CEO of Cinecom.
"The ability to present pre-show and other content has become increasingly important to exhibitors over the past several years, and the XD10 offers a solution that easily integrates with existing equipment," said Mike Archer, Director, Cinema Division at DTS. "DTS is excited to work with Cinecom on this project, and we look forward to working as partners to build a world-class pre-show advertising network solution."
Engineered to deliver up to 10 channels of scalable digital surround sound (expandable to 16 channels), the XD10 Cinema Media Player is an expandable media solution for pre-show and feature film presentation. The XD10 is compatible with both traditional film playback and emerging D-Cinema applications. An internal hard drive is used as the film sound signal source, while two DVD drives enable download of film sound information to the hard drive. Giving distributors and exhibitors the flexibility of storing either multiple languages of one title or multiple titles, the XD10 will automatically load and store a multitude of film soundtracks. The XD10 can also deliver high definition video for alternative content applications and provide networking and pre-show programming functionality for integration of audio and video playback.
