QCN News

In their quest for the consumer's attention, advertisers are rediscovering cinema

Why are advertisers flocking back to cinema theatres?

Posted on Mon, 02/13/2012 - 07:54

Qube Cinema Network (QCN), the digital advertising division of Real Image, the technology developer and enabler for the entertainment industry and DCI compliant technology company, had recently commissioned The Nielsen Company to conduct a study in Tamil Nadu on the impact of in-cinema advertising.

Posted on Tue, 06/08/2010 - 19:14

Reported at exchange4media.com

Posted on Fri, 05/28/2010 - 15:15

Reported on Audiencematters.com by Mahesh Shevale.

Posted on Fri, 05/14/2010 - 12:16

QCN retained Aqumena Marketing Services to conceptualise the study and derive a currency to measure the reach and frequency of specific cinema advertising schedules.

Posted on Thu, 05/06/2010 - 13:47