Avid Unveils "New Thinking" for 2008

CHENNAI, November 21, 2008 - Real Image Media Technologies Pvt Ltd, resellers for Avid Technology in India, are pleased to share the success of their recently hosted New Thinking India campaign across Chennai, Hyderabad and Mumbai.

The sessions included an introduction to the new Avid Editors (Media Composer and Symphony), collaborative technologies featuring Avid Unity and Interplay, HP Workstations for technology for media innovators, the new DS family (including DSv10), high definition workflows with DNxHD and 2K and 4K high resolution file based workflows featuring DPX, RED.

Spearheaded by Avid’s Video division, “New Thinking” is a customer-focused campaign designed to improve the way the company connects with all of its users and prospects. The new campaign revolves around four main objectives: increasing the value of Avid’s products, workflows, and services; advancing technical and customer support programs; investing in the community of media professionals; and fostering an open, two-way dialogue with customers.

“The launch of New Thinking represents the first in a series of important steps we’re taking to change the way we serve our customers,” said Kirk Arnold, executive vice president and general manager of Avid Video. “Building on our rich history of innovation and leadership in the digital media production industry, we are shifting every aspect of our business to focus more explicitly on the needs of our customer community so that we can deliver new programs that offer greater relevance, appeal and value.”

Posted on Fri, 11/21/2008 - 11:45